When Marketing Your Luxury Home It’s a Must!

It’s no secret that luxury buyers are buying lifestyle, not shelter. One of the key goals of your property marketing should include the ways in which the unique attributes of your property will satisfy the lifestyle desires of potential buyers. Your photos and copy should tell a “lifestyle story” and highlight your home’s unique features. Floor plans (and site plans) are often overlooked, but can be a very effective tool when selling a home. Not only can they reinforce this lifestyle story, they also help to provide luxury buyers with the detailed information they so often require in making purchase decisions

Floor plans have proven to be effective tools in marketing my listings. If you are considering selling your home, consider someone trained and certified in Luxury Home Marketing. It will make all the difference in the world.

 

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